Disposable coffee cups with lids and sleeves

Published on February 26th, 2017 | by Burrito Recipes

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The Most Common Preferences And Dislikes Among Coffee Drinkers In America

Hot soups

America is a country on the go. Everyone has a meeting they were supposed to be at fifteen minutes ago or an errand that needs to be completed as quickly as possible to make room for another obligation. As you can imagine, this affects American eating habits pretty significantly. Cafes and restaurants alike have mastered the art of food on-the-go, making it easy for working adults to get the soup and coffee they need to get them through the day.

Coffee Industry And Growth

If Americans are known for anything, it’s their love of a good coffee. The retail value of the American coffee market is estimated to be at nearly $50 billion, with specialty areas compromising an impressive 50% of the share. The country imported nearly 30 million bags of coffee back in 2014, accounting for nearly a quarter of un-roasted global coffee imports. In other words? That makes the United States the world’s single largest buyer.

Coffee Habits And Preferences

Did you know the average American consumer drinks one to two cups of coffee per day? This makes the coffee industry one everyone wants to take advantage of for its reliability and very high demand. Specialty coffees represent nearly 40% of American coffee cups and are widely considered the highest quality in the world — additional products include the coffee cup heat sleeve for safety and coffee stirrers for added flavor. Nearly 35% of coffee drinkers much prefer black coffee, with a higher amount wanting either sugar or cream added to their blend.

Simple Lunches And Favorites

What do Americans like to eat for lunch? Anything that’s tasty, filling and easy to eat on-the-go. Americans have been found to eat more than 10 billion bowls of soup on a yearly basis, with women being twice as likely to order soup for lunch as men according to recent surveys. The average coffee shop will have some form of soup or similar lunch to offer its customers — many places have become coffee and deli or coffee and bakery hybrids in order to meet the constant demand for a good drink and good food.

Health Benefits And Awareness

Not only are coffee and soup easy to eat, package and distribute, they have notable health benefits when consumed on a regular basis. Three to five cups of coffee per day have been found to slow down the cognitive decline associated with aging, with a recent study seeing a stunning 65% decrease in developing Alzheimer’s and dementia. Coffee preparation at home is up 4% over the past few years, with an impressive 86% of past-day coffee drinkers reporting they make coffee as well as buy.

Keeping Your Store Running Strong

If you want to stay ahead of the competition you need to be aware of what the busy American needs. A major aspect is convenience — they want something easy to carry or transport in their car or on the bus, making a hot soup container and paper cups a must-have for any coffee, deli or bakery. Another aspect is flavor. There are two primary types of coffee, Arabica and Robusta, and the majority used in specialty industries is the former for its flexibility across multiple demographics. At least 50% of the population (that’s 150 million Americans) drink cappuccinos, lattes and iced drinks as well as classic methods. When it comes down to it, soup and coffee truly are the great equalizers.


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